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Sistemas de Información de marketing: Investigación de Mercados

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Lecturas recomendadas:

NroPortadaTítulo
1Kotler, Philip. (2007) Marketing. Versión para Latinoamérica Pearson Prentice Hall Capítulo 4
2IAB, . (2012) Usos, actitudes y tendencias del consumidor digital.. En la compra y consumo de viajes Iab Spain research




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